My UX/UI Design Approach
Every project is unique, shaped by its goals, users, and context, yet there are common principles that normally guide my process. I start with research and discovery to understand user needs, business objectives, and market opportunities. From there, I move into ideation and design, exploring and refining concepts that balance usability with visual appeal. Through user testing and iteration, I validate ideas and ensure the final experience truly resonates with its audience.
Thanks to close partnerships with talented developers, I’m also able to provide end-to-end product development, turning designs into fully functional digital products. Beyond launch, I offer ongoing UX, UI, and development support, ensuring that each product continues to evolve and improve over time.
My UX/UI Design Approach
Every project is unique, shaped by its goals, users, and context, yet there are common principles that normally guide my process. I start with research and discovery to understand user needs, business objectives, and market opportunities. From there, I move into ideation and design, exploring and refining concepts that balance usability with visual appeal. Through user testing and iteration, I validate ideas and ensure the final experience truly resonates with its audience.
Thanks to close partnerships with talented developers, I’m also able to provide end-to-end product development, turning designs into fully functional digital products. Beyond launch, I offer ongoing UX, UI, and development support, ensuring that each product continues to evolve and improve over time.
- Research Planning
- Participants Recruiting
- Screening
- Scheduling
- Interviews
- Surveys
- Contextual inquiry
- Observation
- Ethnographic study
- Cart Sorting
- UX Analytics
- Web Analytics
- Mobile Analytics
- UX Audit
- A/B Testing
- Analyzing research results
- Reporting
- Recommendations
- Mental Models creation
- Personas creation
- Problem statement
- CX/UX Strategy
- User Flows and CJMs
- Wireframing
- Prototyping
- UI Design
- Workshops
- Design Sprints
- Usability Testing
- Solution testing (User Acceptance)
- A/B Testing
- Surveys
- Product Usage Analytics
Selected Work
Baycrest: Mobile app
The Goal
The goal was to create a UI for a mobile app where the hospital personnel will be able to improve their knowledge and skills in an entertaining and engaging digital environment.
Approach
After carefully analyzing Baycrest style requirements, digital mockups and other visual elements of a variety of healthcare products I designed an interface that allows users to choose their level of complexity, resolve different medical cases and earn real money based on their knowledge.
The Result
Engaging, clear and easy to use user interface for a game, that can be played individually or as a team, while final results are posted on the leaderboard.
Baycrest: Mobile app
The Goal
The goal was to create a UI for a mobile app where the hospital personnel will be able to improve their knowledge and skills in an entertaining and engaging digital environment.
Approach
After carefully analyzing Baycrest style requirements, digital mockups and other visual elements of a variety of healthcare products I designed an interface that allows users to choose their level of complexity, resolve different medical cases and earn real money based on their knowledge.
The Result
Engaging, clear and easy to use user interface for a game, that can be played individually or as a team, while final results are posted on the leaderboard.
Entangles: Automated meetings scheduler
The Goal
The goal was to create a set of new features, which the client envisioned as an important differentiation from their competitors.
Approach
After conducting a thorough research, which included survey, competitors analysis, analytics, etc, we prioritized the features, and I came up with personas, based on which I created the first set of prototypes. Then we conducted 2 rounds of usability testing, that resulted in updated features’ design and users flows.
The Result
Substantially increased tasks completion rate, and a new roadmap for future UX/UI improvements.
Entangles: Automated meetings scheduler
The Goal
The goal was to create a set of new features, which the client envisioned as an important differentiation from their competitors.
Approach
After conducting a thorough research, which included survey, competitors analysis, analytics, etc, we prioritized the features, and I came up with personas, based on which I created the first set of prototypes. Then we conducted 2 rounds of usability testing, that resulted in updated features’ design and users flows.
The Result
Substantially increased tasks completion rate, and a new roadmap for future UX/UI improvements.
ShaShoLi - Multipurpose Mobile App
The Goal
The initial goal was to improve the UX of the tag system of this app. However, after the initial UX audit, the goal became to upgrade the whole application and make it more useful and usable.
Approach
Thus, we conducted a second round of research, which included: Market Research, UX-Audit, Competitive analysis and Interviews, which resulted in personas and problem statement. After that, during the ideation phase we broke down the problem statement into concrete task.
The Result
As a result, based on the previous research, I completed a set of prototypes, and provided a road map for testing, development and marketing support.
ShaShoLi - Multipurpose Mobile App
The Goal
The initial goal was to improve the UX of the tag system of this app. However, after the initial UX audit, the goal became to upgrade the whole application and make it more useful and usable.
Approach
Thus, we conducted a second round of research, which included: Market Research, UX-Audit, Competitive analysis and Interviews, which resulted in personas and problem statement. After that, during the ideation phase we broke down the problem statement into concrete task.
The Result
As a result, based on the previous research, I completed a set of prototypes, and provided a road map for testing, development and marketing support.
Stop by Cop: mobile app
The Goal
To facilitate and speed up the process of finding legal help for traffic ticket holders, and to help lawyers to get introduced and compete for their potential clients easily and on time.
Approach
After researching a variety of products and solutions available for drivers and lawyers, including roadside assistance, government services, auto repair etc, I came up with a design that helps drivers to avoid frustration and stay calm while seeking for legal help.
At the same time legal companies can make their bids for posted tickets and compete for their clients.
The Result
Friendly and helpful solution that helps to get all necessary legal support easily and on time, while also facilitating the work of traffic agents.
Stop by Cop: mobile app
The Goal
To facilitate and speed up the process of finding legal help for traffic ticket holders, and to help lawyers to get introduced and compete for their potential clients easily and on time.
Approach
After researching a variety of products and solutions available for drivers and lawyers, including roadside assistance, government services, auto repair etc, I came up with a design that helps drivers to avoid frustration and stay calm while seeking for legal help.
At the same time legal companies can make their bids for posted tickets and compete for their clients.
The Result
Friendly and helpful solution that helps to get all necessary legal support easily and on time, while also facilitating the work of traffic agents.
Garage sale finder, UX & UI
The Goal
The goal was to make it easy finding a garage sale and posting a sale of your own, while instantly getting an exposure among potential buyers.
Research & Findings
As a result of user interviews I found out that potential buyers would want to know about upcoming garage sales in advance, and also know the areas where a number of garage sales is taking place, not only one.
The Result
The app shows areas with current sales where user can choose one at time and get details. The search can also be done through product categories and dates. It also has a notification option which can notify the user not only by phone but also by Apple Watch.
Garage sale finder, UX & UI
The Goal
The goal was to make it easy finding a garage sale and posting a sale of your own, while instantly getting an exposure among potential buyers.
Research & Findings
As a result of user interviews I found out that potential buyers would want to know about upcoming garage sales in advance, and also know the areas where a number of garage sales is taking place, not only one.
The Result
The app shows areas with current sales where user can choose one at time and get details. The search can also be done through product categories and dates. It also has a notification option which can notify the user not only by phone but also by Apple Watch.
UI for Webie CMS
The Challenge
The goal was to design a UI for a content management system (CMS) that can easily manage websites of any complexity.
Approach
After analyzing the CMSs of our competitors and also UIs of other digital products I designed a system that can be easily adjusted for any website and reflect it's IA. I also wanted to differentiate this system by style, colors and perception in order to make it clean and easy to use.
The Result
Functional UI that is crisp, simple and well structured.
UI for Webie CMS
The Challenge
The goal was to design a UI for a content management system (CMS) that can easily manage websites of any complexity.
Approach
After analyzing the CMSs of our competitors and also UIs of other digital products I designed a system that can be easily adjusted for any website and reflect it's IA. I also wanted to differentiate this system by style, colors and perception in order to make it clean and easy to use.
The Result
Functional UI that is crisp, simple and well structured.
Kilo Food Diary app
The Challenge
To create an app that keeps the amount of colories consumed every day under control.
Research & Findings
Besides keeping track of calories, users also wanted to get a warning if they exceed their daily limit.
The Result
The app allows to keep track of all the food and calories consumed, summarazes them, and notifies users if their daily limit is exceeded by displaying a friendly message.
Kilo Food Diary app
The Challenge
To create an app that keeps the amount of colories consumed every day under control.
Research & Findings
Besides keeping track of calories, users also wanted to get a warning if they exceed their daily limit.
The Result
The app allows to keep track of all the food and calories consumed, summarazes them, and notifies users if their daily limit is exceeded by displaying a friendly message.
UI for Wendy's internal web application.
The Challenge
To design an online shopping system that allows Wendy's franchise companies to browse and purchase corporate promotional materials.
Approach
After analyzing Wendy's corporate style guide, branding, website and other materials as well online resources of their competition I came up with a look that matches their corporate policies and contributes into branding and promotion.
The Result
A web app that facilitates the process of purchasing promotional materials, keeps consistency with corporate style, and provides branding and promotion to Wendy's franchise initiatives.
UI for Wendy's internal web application.
The Challenge
To design an online shopping system that allows Wendy's franchise companies to browse and purchase corporate promotional materials.
Approach
After analyzing Wendy's corporate style guide, branding, website and other materials as well online resources of their competition I came up with a look that matches their corporate policies and contributes into branding and promotion.
The Result
A web app that facilitates the process of purchasing promotional materials, keeps consistency with corporate style, and provides branding and promotion to Wendy's franchise initiatives.
UI for Square One
The Challenge
To create a UI for a complex automated stock trading application that is not cluttered, easy to navigate and clear.
Approach
As a result of research and analysis of a number of digital financial products I decided to design an interface that will ease the work of a stock trader, and be as clean and simple as possible. It would differentiate this application from other financial instruments and make the work enjoyable and efficient.
The Result
Very light and uncluttered interface that keeps all the functionality in sight.
UI for Square One
The Challenge
To create a UI for a complex automated stock trading application that is not cluttered, easy to navigate and clear.
Approach
As a result of research and analysis of a number of digital financial products I decided to design an interface that will ease the work of a stock trader, and be as clean and simple as possible. It would differentiate this application from other financial instruments and make the work enjoyable and efficient.
The Result
Very light and uncluttered interface that keeps all the functionality in sight.
Lunch Up: mobile app
The Goal
To create a UI for an app that provides an easy way to arrange a lunch with peers or with people working nearby.
Approach
After researching food industry digital products and solutions, I decided to create very light, friendly and crisp interface that is functional and favorable to business lunch and networking.
The Result
Simplicity and convenience while arranging time and restaurant for a lunch. The app also allows to rate and recommend a venue as well as to see the ratings before visiting it.
Lunch Up: mobile app
The Goal
To create a UI for an app that provides an easy way to arrange a lunch with peers or with people working nearby.
Approach
After researching food industry digital products and solutions, I decided to create very light, friendly and crisp interface that is functional and favorable to business lunch and networking.
The Result
Simplicity and convenience while arranging time and restaurant for a lunch. The app also allows to rate and recommend a venue as well as to see the ratings before visiting it.
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416.931.7752
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